Taking The Cow To Market

As much as I wish it wasn’t the case, space tourism is way out of my financial reach – and probably out of the reach os almost every reader of this blog. ‘Space Adventures’, a company from Virginia in the US, knows that the first rule of business is to tap the right market for your product. Which is why SA have set up a bureau in Beijing, to snare the custom of the nouveaux riche of the planet’s fastest growing economy.