Clever advertising can be a great tool for getting out an important message – like this bicycle-powered billboard that promotes the efficiency of LEDs over normal bulbs. Sadly, it’s an industry that is more widely concerned by barraging us with images and products at times when our attention is captive by circumstance – like when you’re checking your grille in a public washroom mirror.
2 thoughts on “Advertising For Good And Evil”
For one, I’m wondering if LEDs are more efficient than the high-efficiency light bulbs widely available here in The Netherlands. Any info on that?
And those bathroom mirror ads: if I encountered those I’d probably try to remember the brand to make sure I’d never buy anything of them.
About the mirror ads…well, I don’t think they’re such a revolution in advertising…
They’re interactive alright, but the thing with ambient media should be that they get their message thru in a way that is really smart. It’s true you might not be able to “escape” the advertising mirrors, but they’re as invasive and they have the same “leave-me-alone” factor as other traditional media. Ambient ads should make their point exactly because there’s something about the environment that helps them do that.
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