Focusing on the ball causes a fan in the base of the game — called Mind Flex — to start up and lift the ball on a gentle stream of air. Break your concentration and the ball descends.
Once a player has the ball in the air they need to try to weave it through hoops, towers and other obstacles.
“It’s a mind-eye coordination game,” said Mattel’s Tim Sheridan. “As you relax you’ll find that the ball drops.”
Mind Flex relies on EEG technology to measure brain wave activity through a headset equipped with sensors for the forehead and earlobes.