[How to Communicate More Effectively is a series of guest posts from Gareth L Powell. In case you missed ’em, here’s part 1 and part 2.]
Once you’ve caught your reader’s attention, you have to keep it. If you’re trying to sell them a subscription or get them to download your latest story, you need to get them interested in what you’re offering, or what you have to say. In order to do that, you’re going to have to show them that your product will bring them immediate and tangible benefits. Don’t just list your magazine’s contents and expect them to get excited. Tell them why those contents are so exciting.
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