How to Communicate More Effectively, Part 3 – Create Interest

Gareth L Powell @ 13-01-2009

[How to Communicate More Effectively is a series of guest posts from Gareth L Powell. In case you missed ’em, here’s part 1 and part 2.]

Once you’ve caught your reader’s attention, you have to keep it. If you’re trying to sell them a subscription or get them to download your latest story, you need to get them interested in what you’re offering, or what you have to say. In order to do that, you’re going to have to show them that your product will bring them immediate and tangible benefits. Don’t just list your magazine’s contents and expect them to get excited. Tell them why those contents are so exciting.

For example:

  • If you like cutting edge science fiction, you’re in for a real treat this month.
  • If you’re buying Christmas presents, our book reviews will help you to separate the turkeys from the crackers.
  • Learn how to maximise your book’s chances of being published in this exclusive article from top editor John Smith.
  • This is a brand new story from the hotly-tipped young writer, Joel Smidgeon. We predict it will win buckets of awards, and this is your chance to be among the first UK fans to read it.
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