By the 1990s, there was just about enough power to allow access to text and image-based files via the internet, and Tim Berners-Lee‘s World Wide Web was born.
But network administrators at the time preferred a streamlined text-only internet service, says Topolski, using something called the Gopher protocol.
He suggested that if those administrators had had access to data filtering technology, like that becoming popular with companies and governments today, they would have used it to exclude Berners-Lee’s invention, and kill off the World Wide Web.
For other glimpses into possible alternate histories of hypertext check out this article in the New York Times about Theodor Holm Nelson’s Project Xanadu. Or even further back check out Memex by hypertext pioneer Vannever Bush.