Comments on: Young Adult fiction: are we confusing marketing with markets? http://futurismic.com/2009/06/22/young-adult-fiction-are-we-confusing-marketing-with-markets/ Presenting the fact and fiction of tomorrow since 2001 Fri, 10 Feb 2012 22:03:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Josie http://futurismic.com/2009/06/22/young-adult-fiction-are-we-confusing-marketing-with-markets/comment-page-1/#comment-41831 Josie Thu, 13 Aug 2009 16:20:33 +0000 http://futurismic.com/?p=7913#comment-41831 Outed. I used to read Sweet Valley High at an inappropriately young age and I would read YA still. Outed. I used to read Sweet Valley High at an inappropriately young age and I would read YA still.

]]> By: Dave http://futurismic.com/2009/06/22/young-adult-fiction-are-we-confusing-marketing-with-markets/comment-page-1/#comment-35352 Dave Fri, 26 Jun 2009 17:16:03 +0000 http://futurismic.com/?p=7913#comment-35352 Great point. Great point.

]]> By: aka dogfish http://futurismic.com/2009/06/22/young-adult-fiction-are-we-confusing-marketing-with-markets/comment-page-1/#comment-34507 aka dogfish Tue, 23 Jun 2009 01:44:52 +0000 http://futurismic.com/?p=7913#comment-34507 you're right. find the latest hot niche demographic, bombard it with reams of lowest-common-denominator pap because success is only in the numbers it's the business model across the global board. and it doesn't seem to be "popular" to popularize intelligence, discernment, thoughtfulness, imagination and critical thinking for young adults. try this book out and see what you think. i think it defies everything you describe is wrong with the YA genre right now, including genre-ism in lit itself: Let Slip the Dogs of Love by Eugene Kachmarsky. google the title. it's on amazon and B&N online. the publisher has a write-up at www.eloquentbooks.com/LetSlipTheDogsOfLove.html. you’re right. find the latest hot niche demographic, bombard it with reams of lowest-common-denominator pap because success is only in the numbers it’s the business model across the global board. and it doesn’t seem to be “popular” to popularize intelligence, discernment, thoughtfulness, imagination and critical thinking for young adults. try this book out and see what you think. i think it defies everything you describe is wrong with the YA genre right now, including genre-ism in lit itself: Let Slip the Dogs of Love by Eugene Kachmarsky. google the title. it’s on amazon and B&N online. the publisher has a write-up at http://www.eloquentbooks.com/LetSlipTheDogsOfLove.html.

]]> By: Darren T http://futurismic.com/2009/06/22/young-adult-fiction-are-we-confusing-marketing-with-markets/comment-page-1/#comment-34456 Darren T Mon, 22 Jun 2009 16:28:24 +0000 http://futurismic.com/?p=7913#comment-34456 I think you're right, Paul. In recent years - and particularly in the wake of J.K. Rowling's global success - a much wider range of authors who previously penned mainly 'adult' literature have written for (or have been marketed to - the distinctions can be a bit blurry) a younger audience. As a result, they've brought segments of their adult audience across with them, boosting those YA sales figures. Take me, for example. In recent years I've read the likes of China Mieville's 'Un Lun Dun', Cory Doctorow's 'Little Brother', Neil Gaiman's 'Coraline', Terry Pratchett's 'Nation' and a few other 'YA' titles besides - not because I was necessarily looking for a YA book to read at the time, but because I'm a fan of the aforementioned authors and was interested in reading their latest work, whatever the genre or market segment it was being sold in to. I think you’re right, Paul. In recent years – and particularly in the wake of J.K. Rowling’s global success – a much wider range of authors who previously penned mainly ‘adult’ literature have written for (or have been marketed to – the distinctions can be a bit blurry) a younger audience. As a result, they’ve brought segments of their adult audience across with them, boosting those YA sales figures.

Take me, for example. In recent years I’ve read the likes of China Mieville’s ‘Un Lun Dun’, Cory Doctorow’s ‘Little Brother’, Neil Gaiman’s ‘Coraline’, Terry Pratchett’s ‘Nation’ and a few other ‘YA’ titles besides – not because I was necessarily looking for a YA book to read at the time, but because I’m a fan of the aforementioned authors and was interested in reading their latest work, whatever the genre or market segment it was being sold in to.

]]> By: Jonathan M http://futurismic.com/2009/06/22/young-adult-fiction-are-we-confusing-marketing-with-markets/comment-page-1/#comment-34453 Jonathan M Mon, 22 Jun 2009 15:59:47 +0000 http://futurismic.com/?p=7913#comment-34453 What I find interesting is the fact that YA has, up until now, resisted all attempts at critical engagement. It's effectively useless as an indicator of content. If you ask me, it's just a way of marketing books. It takes a load of genre stories and effectively rebrands them in the same way as Romance novels were rebranded as chicklit. What I find interesting is the fact that YA has, up until now, resisted all attempts at critical engagement. It’s effectively useless as an indicator of content.

If you ask me, it’s just a way of marketing books. It takes a load of genre stories and effectively rebrands them in the same way as Romance novels were rebranded as chicklit.

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