Carmen is engaging in social steganography. She’s hiding information in plain sight, creating a message that can be read in one way by those who aren’t in the know and read differently by those who are. She’s communicating to different audiences simultaneously, relying on specific cultural awareness to provide the right interpretive lens. While she’s focused primarily on separating her mother from her friends, her message is also meaningless to broader audiences who have no idea that she had just broken up with her boyfriend. As far as they’re concerned, Carmen just posted an interesting lyric.
Social steganography is one privacy tactic teens take when engaging in semi-public forums like Facebook. While adults have worked diligently to exclude people through privacy settings, many teenagers have been unable to exclude certain classes of adults – namely their parents – for quite some time. For this reason, they’ve had to develop new techniques to speak to their friends fully aware that their parents are overhearing. Social steganography is one of the most common techniques that teens employ. They do this because they care about privacy, they care about misinterpretation, they care about segmented communications strategies. And they know that technical tools for restricting access don’t trump parental demands to gain access. So they find new ways of getting around limitations. And, in doing so, reconstruct age-old practices.
And in doing so, make Google CEOs look surprisingly clueless.
(Incidentally, Schneier does this, too; most people who aren’t sf fans don’t know that Schneier’s an sf fan, but he leaves little Easter Eggs from time to time if you know what to look for.)