Apple quietly unlocks the gate in the garden wall

Paul Raven @ 10-06-2011

Well, well, well – chalk one up for market forces. Remember Apple slamming the gate on the iOS app ecosystem walled garden by insisting on in-app subscriptions with a 30% rake-off? Lots of sad faces among former evangelistas of the iPad-as-future-of-publishing that week.

But now, perhaps due in part to big-name venues like the Financial Times refusing to play ball and opting out of the ecosystem, or perhaps just due to a realisation that a walled garden excludes as many customers as it potentially encloses, the Cupertino crew have quietly back-pedalled on the whole idea.

And so a restrictive information-channelling business model is scaled back due to opposition from other businesses and the customer base, all without the need for any heavy-handed regulation or monopoly inquests; who’d have thought, eh? 😉

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