BERG’s Robot-Readable World

Paul Raven @ 04-08-2011

I was on a focus group panel last week, and had a real fanboy moment when I discovered that one of my fellow panellists was employed by the notorious polymathic design consultancy BERG. When I expressed a fascination with their output, I was assured that their studio – far from being the Wonka-esque factory of chaotic genius I liked to imagine – largely consisted of people sat staring at computer monitors. (I still think I was lied to, and they just do the magical stuff out back somewhere.)

Name-dropping anecdotes aside, there’s a more pertinent reason I mention BERG, and it’s this post by Matt Jones, titled “The Robot-Readable World”. It is long, and it is full of stuff; Jones collects a whole disparate bunch of thinkers and thoughts and synthesises it all into something coherent, compelling and challenging. It also pretty much sums up why I count myself as a BERG fanboy – even if all they do really is just stare at monitors a lot, if that results in this sort of output, then I can feel a lot better about my own working practices.

TL;DR: I’m a bit busy today, so go read something awesome someone else wrote. It’s about robots ‘n’ shit, yeah?

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