The ongoing efforts of the advertising industry to make it impossible to escape from promotional material for products that no one really needs continue apace, with the full weight of modern technology behind them.
Warren Ellis points us at a report about a billboard that uses a technique called “audio spotlighting” to beam sound directly into your head … the only redeeming feature of which is the thought of the fun that culture jammers will be able to have once they figure ways of hacking them. [Image by rick]
Of course, the real frontier of advertising is right here on our beloved intarwebs, and it appears that some ISPs are keen to have a piece of the pie that Google has baked for itself. So some of those ISPs are selling your clickstream data to a company called NebuAd to make it easier to target you with “appropriate” ads. Nothing like a captive data-set to boost accuracy, eh?
Not quite as cheeky as a Canadian ISP called Rogers, though, who’ve been plastering their own ad content on Google’s homepage. That’s probably going to backfire, but if you look at it as a proof-of-concept job, it’s plain to see that web ads aren’t going to get any less intrusive any time soon – can you say “digital turf-war”?
On the subject of Google, recent research suggests that Google’s PageRank algorithm is actually a pretty good model of the way the human mind determines the relative importance of related concepts, and may provide a new route forward for artificial intelligence. How ironic would it be for us to reach the Singularity only to discover that the omnibrain of the human species is essentially interested in selling us things …
[tags]advertising, marketing, Google, AI, technology[/tags]
Tired of technophobic portrayals of Artificial Intelligence in movies? Convinced that the Technological Singularity is more than just "The Rapture of the Nerds"? Then you’ll be looking forward to the movie that Singularity advocate and inventor Ray Kurzweil has in the works. Based on his book of the same title, "The Singularity Is Near" will be a blend of documentary interviews and science fictional narrative, intended to communicate Kurzweil’s ideas about the near-future destiny of mankind and its machines. [Via AdvancedNanotech] [Image from KurzweilAI.net]
[tags]Ray Kurzweil, AI, Singularity, movie[/tags]
A new toy that’s been developed will be able to greet you and your family’s pet by name, as well as display emotions. The 17-inch doll comes in at 1/5 the price of the now defunct AIBO at $300, primarily due to the outsourcing of processing power to your computer, which it will connect to using Wi-fi. Zeno will be able to learn faces and names, as well as being fully mobile (walking, at least, no jump jets – yet). Its first debut was at Wired Magazine’s NextFest conference Sept. 13th-16th in LA. The developer’s website has an email list for those of you dying to keep track of its next appearance. [image courtesy Wikipedia Commons]
Zeno covers pretty much everything you need — vision, hearing, speech — to move about the world and the crafty outsourcing of computing power potentially allows for updates. Combine it with this guy and I’m definitely in!
(via PC World)
We’ve got a real treat for you this month – “Hooking Up” is a great new story from frequent Futurismic contributor Tom Doyle. It’s about high school and evolution, VR space, artificial intelligence and the unrestrained id.
by Tom Doyle
John sauntered lazily towards his new high school, making his parents wait as long as possible in their stupid H-cell car. He hoped that he was pissing them off. Their idea to send him to this hi-tech educational prison, their idea to wait out front until he synced on the school grounds, both because they didn’t trust him. So screw them.
He glanced back over his shoulder, saw their fake big smiles and waving arms, waving him on. Shit, how humiliating.
Ahead at the main entrance, the view held more promise. Two perfect girls, lush hair, blemishless skin, full lips, sculpted curves. The best features their daddies could buy, and probably too fancy for John. But he could still enjoy the scenery. Continue reading HOOKING UP by Tom Doyle