Super-awesome science fiction webzine LightSpeed has a non-fiction piece from Futurismic veteran Genevieve Valentine (“Is This Your Day To Join The Revolution?”), who looks into the imminent future of even-more-ubiquitous social networking. I’m not sure I quite agree with her template for excellence, though:
But frankly, an ideal template for the future of software responsiveness is actually already here: Apple’s App Store. The Store itself is a social network of user-generated content that provides both marketing and moneymaking opportunities (a holy trinity of market appeal). Populated by techies for techies, the App Store contains single-click download options for other platforms (Twitter, Tumblr), market-friendly apps (entertainment-blog feeds, Yelp) and even reference guides (sky maps, bird-call encyclopedias).
In some ways, it’s a comfort to see the emergence of technology that supports a concept rather than a user; the App Store technology has spread to other smartphone platforms, and the idea of individual, crowd-sourced utilities is the sort of technology that, because of its immediacy and flexibility, could develop smoothly as the years go by, until the next thing you know it’s the future, and social networking is easier than ever before. Right?
I suspect my objection hinges on an aspect that Genevieve wasn’t considering, but even so: if Apple’s App Store is the shape of the future, then the future will be a walled garden full of things that Apple has deemed safe, suitable and sanitised for our consumption.
In the Apple future, you won’t be able to read material from Wikileaks, or stories with cuss-words, or graphic novels with gay themes (whether in an explicitly erotic context or otherwise). Apple’s App Store decides what’s best for you, and limits your choices accordingly; it’s the gated community of the post-geographical web. That’s comforting to many people, which is fair enough; personally, I think I’ll outsource my content curation over a wide range of unfettered independent channels. Maintaining your own filters is harder work, sure, but it means you know what’s coming through and what’s getting turned back at the borders.
And as for technologies that support concepts rather than users… well, give me the user support every time. 🙂
I suspect Genevieve’s praise is directed more at the basic concept of “the app store” (uncapitalized, non-proprietary): a marketplace where all manner of useful things can be found. On that basis, I agree: we already have the ability to search for content, and app store systems allow us to search for functionality in the same way.
But I expect it’ll surprise no one when I say I think the ideal social media of the future will be built spontaneously from multiple platforms and networks, created and reformed on an ad hoc basis according to the needs and interests of its users from moment to moment. It is to be hoped, then, that open alternatives to the corporate solutions will remain available; the best way to ensure that they do so is to find them, use them and support them.