The economics of book retailing

Paul Raven @ 01-07-2008

Bookstore shelvesDepending on who you ask, recent changes in the book publishing landscape are either great news or a calamity. What’s not so certain is the cause of the change, but a blogger at The Economist has a theory - the same technological factors that have flattened the music industry sales curve have made the book market more spiky:

Our cultural consumption exists on a spectrum from “individual” to “collective”. Technology has shifted the balance for both books and music. Digital distribution and the iPod have made music consumption much more individualistic, while the internet and global branding have made book consumption increasingly collective.

This is very easy to blame on chain bookstore business models - there’s plenty of evidence to support the assertion. But as this piece at The Guardian points out, the boutique bookstore is still a viable proposition … again, counterintuitively, partly thanks to the internet (though it helps to have a strong brand identity from the outset):

Each independent has its own survival strategy. Ours has been to stock not just those titles our core customers would expect to find, but to second-guess those customers and offer books to surprise and excite them (what Gabriel Zaid calls “a fortunate encounter”). That in itself is not enough, which is why we set out from the very beginning to establish an involved community …

Still, at least fiction publishers can be thankful that - for the moment at least - the price of a novel isn’t high enough to make peer-to-peer piracy a serious threat. The same cannot be said for the $100 academic textbook, however. [first two links via Cheryl Morgan, latter link via Slashdot] [image by Soul Pusher]


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Shopping center tracking telephone ’slug trails’

Paul Raven @ 17-06-2008

cell phone electronicsA bit of local news from my neck of the woods - the Gunwharf shopping centre (read as: ‘retail outlet experience’, or just ‘mall’) in Portsmouth is keeping a close eye on its customers by tracking their movements via their mobile phone signals. [image by A Magill]

A spokesperson explains that we shouldn’t be concerned: there’s no personal data captured, they’re just looking at what he charmingly refers to as ’slug trails’:

“We can also see where people aren’t going or are not spending much time and can flag that up to businesses. We are trying to make the experience of shoppers better. If they are having a better experience they obviously spend more money and the shopping centre is happy.

The shopping centre may be happy, but the local population - now alerted to the matter - aren’t. Whether any of them will transcend their apathy enough to stop shopping there remains to be seen, however. In the meantime, I think I’ll set up a stall outside selling tin-foil phone sleeves …


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