Tag Archives: ReWalk

ReWalk exoskeleton video – marketing the future as the present

ReWalk is an Israeli-developed exoskeleton suit that gives paraplegics the ability to stand, walk – and even drive. This story has been floating around for a few days (including some typically tasteless Robocop comparisons from UK tabloid news outlets), but m1k3y at grinding.be posted the video and it looked so science fictional – that perfect balance between “wow, check it out” and no-big-deal workaday reality – that I thought it deserved a re-run here:

See what I mean about workaday? The whole atmosphere of the video is low-tech, almost mundane. Perhaps they’re playing down the technological angle for fear of attaching stigma, but it’s about as un-Robocop in style as you could imagine. What will promotional videos for the first commercially available brain-machine interfaces look like?