Cursor: a community-based fiction publishing business model

Paul Raven @ 13-05-2010

No idea how I managed to miss this one before, but Richard Nash – founder and former head honcho of Soft Skull Press – is starting a new publishing venture called Cursor which promises (among other things, like a strong focus on niche community-building) to do away with the exploitative life-of-the-copyright contracts with which authors are traditionally saddled [via Damien Walter]:

… the tweak is pretty radical. It’s not really a tweak at all, it’s a complete break with publishing norms. […]

No more life-of-the-copyright contracts.

Instead: three year contracts.

Yup, from a contract that locks you in till seventy years after you’re dead, to a three year contract. Renewable annually thereafter. Which means after three years you can walk. Or stay, but stick it to us for better royalties because there’s gonna be a movie. Or stay with us because with all the additional formats and revenue opportunities we’re creating above and beyond what any publisher has to offer, you’re making more money than ever before.

You see, most publishers have accepted they’re not going to make money publishing your book. They’re publishing your book and a bunch of other books like it so they can have exclusive rights over as much intellectual property as possible. Such that if, three or five or nine years down the road, you win the NBA, or the Orange, or there’s a movie, or an Oprah pick, your whole backlist starts to sell but they don’t have to pay you one single extra red percent in royalties.

That’s where their profits come from, from being able to NOT have to renegotiate royalties when your books start selling better than they expected.

[…]

The publishing industry is in a state of turmoil. New sales channels are arising, new formats, new terms of sale.

Authors deserve the chance to renegotiate as the industry evolves.

The number of books published has increased forty-fold since 1990, the number of readers has remained broadly static.

Authors deserve to be actively connected with readers, not just be made available to readers…

Well, you can colour me intrigued – that’s a project to keep an eye on. Much as it’s been good to see the big houses looking at new ways of doing things, their responses to the times have been as small and grudging as they think they can get away with (e.g. Orbit’s digital short story publishing plan); Nash’s decision to empower the creators first and foremost seems to stand in stark contrast to the blanket rights options I keep reading about (which seem to be a literary echo of the infamous “360 deals” recently made in the upper earnings bracket of the recording industry), and aiming for small dedicated niche communities is very much in keeping with the philosophies of the leading edge of business and marketing punditry (not to mention social media architecture).