There are some elephants in the room that Chairman Bruce would like to show to us.
[Opening ceremony speech from transmediale2014]
There are some elephants in the room that Chairman Bruce would like to show to us.
[Opening ceremony speech from transmediale2014]
I’ve been using social media as long as it’s been around, and thinking more about how powerful it is since Egypt. Here’s a mythical overview of the Arab Spring:
Once upon a time, there were people at the top of various countries who kept their power because they had the resources to control whole populations in the form of money, guns, and other tools such as state religions. These were old men who had held power for a long time, and jailed and sometimes killed people who opposed them. Perhaps some even thought they were doing good with their power, by keeping order. But the majority of their population, who were largely younger, disagreed. While they didn’t have power, they had communication. And they discovered what to do with it…. Continue reading Social Media: The Fists of Facebook and Twitter
So, this has been doing the rounds since its release at SDCC (which – given by what I’ve seen of it from blogs, Twitter and elsewhere – is less a convention and more some sort of fundamental rupture of reality that lets a million weird facets of pop culture manifest in the material world for a weekend); my first spot of it was at SF Signal, so they get the hat-tip. It’s the trailer for a forthcoming web-native series called H+…
And here’s the blurb for those of you who can’t or won’t watch videos:
H+: The Digital Series takes viewers on a journey into an apocalyptic future where technology has begun to spiral out of control…a future where 33% of the world’s population has retired its cell phones and laptops in favor of a stunning new device – an implanted computer system called H+.
This tiny tool allows the user’s own mind and nervous system to be connected to the Internet 24 hours a day. But something else is coming… something dark and vicious… and within seconds, billions of people will be dead… opening the door to radical changes in the political and social landscape of the planet — prompting survivors to make sense of what went wrong.
Hmmm. So, what can we take from this? First off, “H+” or human augmentation as a cultural meme is strong enough on the geek fringes that someone thinks it’s a marketable theme for popular drama; this in itself is a very interesting development from the perspective of someone who chronicles and observes the transhumanist movement(s), because it’s a sign that traditionally science fictional or cyberpunkish ideas are being presented as both plausible and imminent*. Meme’s gonna go mainstream, yo.
Secondly, and less surprisingly, the underlying premise appears to be The Hubris Of Technology Will All But Annihilate Our Species, with a sideserving/undercurrent of Moral Panic. Handwringing over the potentially corrosive-to-civilisation properties of social media is common currency (as regular readers will be only too aware already), which means the soil is well-tilled for the seed of Singer’s series; it’s a contemporary twist on the age-old apocalypse riff, and that never gets old. Too early to tell whether the Hairshirt Back-To-The-Earth philosophy is going to be used as solution paradigm, but I’d be willing to put money on it making a significant showing. This is disappointing, but inevitable; as Kyle Munkittrick points out in his brief overview of the new Captain America movie, comics and Hollywood default to the portrayal of human augmentation as either an accident born of scientific hubris or the tainted product of a Frankensteinian corporation:
In what seems like every other superhero origin story, powers are acquired through scientific hubris. Be it the unintended consequences of splitting the atom, tinkering with genetics, or trying to access some heretofore unknown dimension, comic book heroes invariably arise by accident.
Normally, those who seek superpowers are unworthy because they believe they deserve to be better than others, thus, the experiments go wrong.
Yeah, that’s about right. And the choice of series title is very fortuitous; the avalanche of early responses drawing analogies to Google+ has probably already started on the basis of that trailer alone, which is going to annoy me just as much as Googlephobia does. I’ve been rereading Marshall McLuhan lately (in part so I could write a piece for his 100th birthday at Wired UK), and was struck by how calmly and persistently he insisted that making moral judgements of technologies was futile; indeed, he took the position that by spending less effort on judging our technologies, we might clear the moral fog that exists around our actual lives. In McLuhan’s thought, media are extensions of ourselves into time and space; it seems to me that the biggest problem they cause isn’t a moral degradation of humanity, but the provision of a convenient proxy to blame our human problems on: it woz the intertubes wot dun it.
There is an inevitability to the technological moral panic as popular narrative, though, and that’s underlined by its admirable persistence over time – as TechDirt‘s Mike Masnick reminds us, they’re at least as old as Gutenburg’s printing press (and we’re still here, as yet untoppled by our technological revolutions). Masnick also links to a WSJ blog piece that bounces off the research of one Genevieve Bell, director of Intel Corporation’s Interaction and Experience Research, who reiterates the persistence of the technological moral panic over time, and points out that it tends to locate itself in the bodies of women and children:
There was, she says, an initial pushback about electrifying homes in the U.S.: “If you electrify homes you will make women and children and vulnerable. Predators will be able to tell if they are home because the light will be on, and you will be able to see them. So electricity is going to make women vulnerable. Oh and children will be visible too and it will be predators, who seem to be lurking everywhere, who will attack.
“There was some wonderful stuff about [railway trains] too in the U.S., that women’s bodies were not designed to go at 50 miles an hour. Our uteruses would fly out of our bodies as they were accelerated to that speed.”
She has a sort of work-in-progress theory to work out which technologies will trigger panic, and which will not.
- It has to change your relationship to time.
- It has to change your relationship to space.
- It has to change your relationship to other people.
And, says Ms. Bell, it has to hit all three, or at least have the potential to hit them.
Interesting stuff, including a riff on comedy as a feedback loop in culture that enables us to control and mitigate the boundaries of what is acceptable with a new technology or medium. But as Bell points out, the march of technological change won’t wait for us to catch up with it; this state of technological angst has persisted for centuries, and will likely persist for as long as we remain a technologised species. Which means the doomsayers (and doomsayer media like H+) ain’t going anywhere… but going on past form, I’m going to assume we’ll find a way to ride it out and roll with the punches.
And just in case you were expecting a more standard blogger response to a television series trailer: yeah, I’ll probably watch H+, at least for long enough to see if it’s a good story well told; it looks like it might well be, regardless of the source of the narrative hook.
What about you?
[ * Which isn’t to say that the plot device in H+ will necessarily be scientifically plausible as it gets presented. Indeed, I rather suspect there’ll be some Unified Quantum Handwave Theory and/or Unobtainium involved… but the portrayal of social media as an internalised technology in the human body within a contemporary fictional milieu? That’s something I’ve not seen anywhere other than text media (books, stories, comics) thus far. ]
Here’s another interesting peripheral nugget from the HBGary Federal fallout, courtesy some pseudonymous and doubtless unpaid person on HuffPo who’s been digging through the Anonymous email dump:
As I also mentioned yesterday, in some of the emails, HB Gary people are talking about creating “personas”, what we would call sockpuppets. This is not new. PR firms have been using fake “people” to promote products and other things for a while now, both online and even in bars and coffee houses.
But for a defense contractor with ties to the federal government, Hunton & Williams, DOD, NSA, and the CIA – whose enemies are labor unions, progressive organizations, journalists, and progressive bloggers, a persona apparently goes far beyond creating a mere sockpuppet.
According to an embedded MS Word document found in one of the HB Gary emails, it involves creating an army of sockpuppets, with sophisticated “persona management” software that allows a small team of only a few people to appear to be many, while keeping the personas from accidentally cross-contaminating each other. Then, to top it off, the team can actually automate some functions so one persona can appear to be an entire Brooks Brothers riot online.
Cue lots of what I’m coming to recognise as the default tone of US leftists, namely “embattled panic”:
I wanted to make this clear because it is in the interests of government and propagandists, and anyone else who wants this story to go away to try and blow all this off as one little company who wrote a proposal no one even read and who isn’t even competent enough to protect its own servers so no one should pay any attention at all to what they were up to.
That is the narrative being spun, even here on this site, and it is entirely fictitious.
We are under attack. And the attackers are damn good at what they do. Pretending they’re not, or that this isn’t happening isn’t going to make it better.
Sunlight as best disinfectant… well, we can hope so, anyway. This chap (or chapess) seems to have missed a chance to deconstruct his own metanarrative at the same time (paint yourself as a footsoldier in the trenches, and you’ll hear the whistle of shells pretty quickly), but that’s a hard gig to play for anyone who’s only just realised that the kraken are battling beneath the waves.
Or maybe I’m just getting hardened to these revelations through overexposure; my first reaction to reading that piece was “what took them so long?” Given that the FBI is cheerfully making public requests to Congress for backdoor access to a whole raft of social media tools, one can assume that they’ve got a fair few already, and would like them enshrined in a framework of legality so they can use them properly…
When corporations get big, stuff starts getting weird. Facebook is now sufficently large and internationally ubiquitous to be playing a part (albeit a passive/enabling part) in the recent spate of revolutions in the Middle East… but that involvement puts them on the same playing field as nation-states.
For example, Tunisian Facebook users reported some account hacks, which led Zuckerberg’s people to block the government-ordered man-in-the-middle attack that was behind said hacks [via TechDirt]. Now, on one level that’s just a company looking after the interests and privacy of its client-base… but on another level, that’s a non-nation-state entity blocking a nation-state’s attempts to control its citizens. Not entirely unprecedented, of course (East India Companies, anyone?), but the post-geopolitical implications are… well, let’s just say a lot of old certainties have pretty much disappeared, especially for less-developed nations with a recent history of despotism, but increasingly for the old “first world” titans, too.
My inner cynic suspects that there’s more than a hint of good PR strategy involved, though; Facebook has suffered from the inevitable bad press that comes with becoming big news real fast, but they’ve earned much of that opprobrium fair and square… and largely through a cavalier attitude to the privacy of their userbase, ironically enough. Their latest we-opted-you-in-while-you-weren’t-looking move is a real doozy; take it away, Ars Technica:
Better go check your Facebook profile pic to make sure it’s suitable for advertising—the company has begun using real users’ postings in ads being shown to their friends. The effort is eerily similar to parts of the now-defunct Facebook Beacon, but Facebook is now calling them “sponsored stories,” and users won’t be able to opt out of their posts being used to advertise to friends.
The new “feature” started showing up quietly on Wednesday morning without any kind of fanfare from Facebook, but users began to notice it right away. Things posted by their friends; check-ins at businesses and “Likes” clicked from other websites started being highlighted in the right-hand column with the other ads, under the headline of “Sponsored Story.”
It’s the lack of opt-out that will rile people as this story gains traction (which, given similar stories last year, I fully expect it will). Furthermore, the Facebook T&C clickwrap now says that any content you post there – pictures, status updates, blog posts, whatever – becomes Facebook’s IP to do with as it pleases. Makes sense from a business point of view, enables them to keep the service free to use, and probably won’t bother the vast majority of people… but I’ll be switching off all my feed imports from now on. For me at least, Facebook’s utility is outweighed by my feeling that if my content’s worth anything to anyone, I should be getting some cut of the deal… but in countries hungry for political change, whose citizens find themselves with an unprecedented tool-set for self-organisation, the balances tip in the other direction.
How Facebook decides to wield this power will be worth watching closely. We spoke before about wanting to become “citizens of the Internet”; if we think of “the Internet” as a sort of federation of city-states, Facebook starts looking remarkably like a panopticon remix of Brave New World.