Neuron presents evidence that subliminal learning occurs in humans. The researchers observed how people perceived differences in new, unfamiliar symbols.
The researchers collected scans of the brain, using functional magnetic resonance imaging, to investigate the specific brain circuitry that is linked to subliminal instrumental conditioning. “The ventral striatum responded to subliminal cues and to visible outcomes in a manner that closely approximates our computational algorithm, expressing reward expected values and prediction errors,” says Dr. [Mathias] Pessiglione [U. College, London]. “We conclude that, even without conscious processing of contextual cues, our brain can learn their reward value and use them to provide a bias on decision making.”
[Image: Dublin Head Shop by kyz Patrick Nielsen Hayden buy my novel]
Tom Doyle’s “Art’s Appreciation” is a delightfully paranoid, anti-consumerist dystopia – so step inside, but please ignore the ads. 😉
[ IMPORTANT NOTICE: This story is NOT covered by the Creative Commons License that covers the majority of content on Futurismic; copyright remains with the author, and any redistribution is a breach thereof. Thanks. ]
by Tom Doyle
Arthur knew they were after him. He was smarter than they were, but they were everywhere. They were disguised, but he had learned to spot them. And he had his Voices to help him.
A smiling tourist flashed the crowd periodically with a digital camera. Arthur froze. “That looks like one of them.”
The Voice he called Welles replied, “Right again, Boss.”
Arthur put on his ad-blocking polarized glasses to guard his vision, but he could make out the ghost image that had been aimed at his optic nerve. A soft drink ad — Stim Cola. He looked away as he hurried past the tourist.
An attractive young woman dressed in army surplus played a love song on her keyboard. “Mahler, this song is evil.”
“I’ll block it, Boss.” Arthur heard a combination of Bach with white noise countermeasures against the pop ballad’s overtone subliminals for fashion wear. But he couldn’t get the tune of the love song out of his head — he had heard it before. Continue reading ART’S APPRECIATION by Tom Doyle