Apple quietly unlocks the gate in the garden wall

Paul Raven @ 10-06-2011

Well, well, well – chalk one up for market forces. Remember Apple slamming the gate on the iOS app ecosystem walled garden by insisting on in-app subscriptions with a 30% rake-off? Lots of sad faces among former evangelistas of the iPad-as-future-of-publishing that week.

But now, perhaps due in part to big-name venues like the Financial Times refusing to play ball and opting out of the ecosystem, or perhaps just due to a realisation that a walled garden excludes as many customers as it potentially encloses, the Cupertino crew have quietly back-pedalled on the whole idea.

And so a restrictive information-channelling business model is scaled back due to opposition from other businesses and the customer base, all without the need for any heavy-handed regulation or monopoly inquests; who’d have thought, eh? 😉


Welcome to the walled garden. Would you like to hire a periscope?

Paul Raven @ 16-02-2011

While we’re on the subject of ebooks, publishing, digital content delivery and all that jazz… how’re you “the iPad is the future of publishing!” types feeling right now?

Yup: that lush easy-to-use interface makes purchasing easy, and easy purchases happen more often! Which means those 30% rake-offs should make House Cupertino’s share prices rocket still further!

And should your customer – heaven forbid! – want to take true ownership of their hardware, don’t be surprised if that cuts them off from the content they bought through sanctioned channels.

All that money you spent on setting up your new outlet in the glitzy new mall… it seemed like a great way of short-cutting around the economic problems out on the old high street, didn’t it?

You went to bed with the landlord, and he went and raised the rent anyway.

Sleep tight.