Watering Down The Brands

In a report that will doubtless excite litigation specialists world-wide, it is announced that big-name brands have their reputations ‘damaged’ by other products having the same brand name, even if the product is of a totally different type. In the mean-time, more brand-related news from the subcontinent – the state government of Kerala, India, has banned Pepsi and the Coca-Cola Company from manufacturing or selling their products in the area. It looks like some brands manage to damage their own reputations quite successfully, too.