“Water will be the new oil,”as the eco-geek catchphrase goes. Bet you’re glad you don’t live in some desert country with no infrastructure, right? Well, the bad news is that water shortages are increasingly affecting the richest and most developed countries as well as the poorest, according to a new report from the WWF. Climate change, poor management and ageing infrastructure are to blame, and it’s high time we adopted some new attitudes to water – first and foremost by charging for it sensibly and making better use of it.