Can I Help You With That Shopping, Miss?

Improving the environment is best achieved by raising awareness. Here’s a campaign that is sure to raise more that just awareness, though – Japanese undergarment manufacturer Triumph Lingerie have unveiled the ‘No! Shopping Bag Bra’, which (as the name almost suggests) is a bra made from recycled plastic bottles that converts into a stylish shopping bag accessory. Designed to promote a new recycling law, one assumes that very few of these garments will actually be used for their designed purpose – although the thought of a long queue of pretty Japanese girls struggling to take of their bras before they reach the supermarket checkout probably has a lot of retail workers in ebullient pro-recycling frames of mind.