A survey suggests that, as a demographic, British women in their late twenties and early thirties actually spend more time online than men of the same age group. I wonder what effect this will have on the sort of adverts we see deployed on popular sites, especially as it’s becoming increasingly plain that television is losing its former status as the preferred media platform for many people? But if further evidence of this ongoing trend is needed, I humbly submit the phenomenon of people registering domain names for their children long before they’ll be old enough to bash out their first blog post.