New business models in transmedia storytelling

The TechDirt gang have pointed out an interesting experiment in monetizing storytelling across multiple media platforms from movie house Zen Films:

It’s not a requirement for the audience to consume all media – only that they enjoy whichever one they have right now. Now, given all the attention we’re giving to the fact that there are three media and that they represent three perspectives on the same story, if someone enjoys the novella I think it’s likely they’ll watch the webisodes and vice verse.

So, there are no particular calls-to-action within each media except the plot points and the twists and turns of a great story which I think will motivate people to get a different perspective on events – who’s telling the truth?

The story is being written by the award-winning crime thriller writer Simon Wood and I’ve left him alone now to continue writing while I’ve turned my attention to the money.

Step 4b – Getting Paid

All the media will be free to read and watch online. It will be released episodically – possibly two episodes a week (Tues and Thurs) maybe weekly… But from the first episode we’ll be selling the whole story so you don’t have to wait.

I believe that reading a book (or Kindle) or watching a DVD on the TV is still very popular and often more convenient than doing the same online. I’m hoping that audiences are going to pay for that.

As with all such things, only time will tell… but people are trying to break the mould, and that means something will give eventually. I’ve noticed quite a few serialisation projects in the genre fiction world of late – Shadow Unit, for instance, or the latest donation-supported Marla Mason material from Futurismic alumnus Tim Pratt, to name but a couple – but what new levels of interest might a cross-media experiment produce?

What if Shadow Unit started doing some video episodes and extras alongside the written fiction, and posting them to a branded channel on YouTube, for instance? And before you mention the problems of budgeting for video, bear in mind that extremely low production values can actually be exploited as a unique selling point in their own right… if you’re not afraid of people calling you out on shameless altermodernity, that is.

ereaders: an ecological argument

From Sam Jordison of The Guardian: what difference do ebooks make to a reader’s carbon footprint?

I’ve only managed to find one report – on the Kindle (by The Cleantech Group) – but it backs up suggestions that so long as e-readers are used as book replacements rather than supplements, they soon start to pay back in carbon terms. The report states that a book uses up “approximately 7.46 kilograms of CO2 over its lifetime” and that the Kindle produces “roughly 168 kg” during its lifecycle, making it “a clear winner against the potential savings: 1,074 kg of CO2 if replacing three books a month for four years; and up to 26,098 kg of CO2 when used to the fullest capacity of the Kindle.”

[…]

However, I parted company with Ritch’s positive view of e-readers when she suggested a further advantage: “the consumer who purchases an ebook often has the rights to use it on five or more devices, meaning multiple users within a household would not have to purchase multiple physical versions of a book.” I’d actually view that as a problem, as far as fiction goes. Five or more devices probably gives the ebook a lifespan of little more than 10 years if my experience with such machines is anything to go by – and that’s if you don’t share it. A book (so long as it stays together) can be shared with hundreds of people over hundreds of years.

I also have concerns about the supply side. There’s no information available about the energy required to run Amazon’s “whispernet” and it’s hard to work out the amount involved in supplying other books for download. The internet is too often thought of as a cost-free resource in carbon terms – but it’s recently been suggested that Google alone produces as much as some nation states. Ritch suggested a good comparison would be that “a physical book purchased by a person driving to the bookstore creates twice the emissions of a book purchased online.” But of course, that depends on someone driving rather than walking to the shop.

In short, I think the ecological argument for ereaders is a non-starter for either side, though that could change with time (especially once ereading becomes a software matter rather than a dedicated hardware platform matter. What do you reckon?

Downsizing Detroit: agriculture in the inner city

We mentioned last summer that there was a chance some of the American cities affected worst by the changing economic climate deliberately “downsizing” themselves in order to consolidate what remains and cauterise the wound, and it seems that the decision has been made in the case of Detroit.

With the town already showing signs of becoming a new frontier for hippies, frugalists, art communes and close-to-the-land types, Detroit’s planners are proposing to change roughly a quarter of the city’s ghost-town urban areas into semi-rural farmland [via BoingBoing].

That’s a grim decision to have to make; I think we can assume that it’s being made by people who really can’t see any other way out. Question is, will Detroit be just the first of many?

We are all Ponce: The Quest for Longevity

When I was very little, some early-grade teacher lost in the mists of memory told me the story of how Spanish explorer Juan Ponce de Leon spent much of his life searching for the Fountain of Youth. Now that I’m approaching one of those decade birthdays, I can finally relate. Besides, as the leading edge of the baby boom starts retiring, this seems like a good time to take a peek at the science around longevity. Continue reading We are all Ponce: The Quest for Longevity

Predator versus alien: this will surely not end well

Japanese knotweedWhile Alabama may have its congongrass, we here in the UK have our own invasive species of Far Eastern weed in the form of Fallopia japonica, better known as Japanese knotweed. In their great wisdom, our Department for Environment, Food and Rural Affairs is planning to introduce another alien species – a form of plant lice – into the ecosystem to get rid of it. [image by dankogreen]

Laboratory tests were started on pests from Japan which control the knotweed by feeding on sap from its stems, causing the plant to die back.

The tests showed the chosen Aphalara itadori did not eat any other species, including closely related British plants and important crops.

Genius! I mean, the odds of a short-lifespanned insect evolving itself a wider diet when introduced to a totally new biosphere must be so small as to be negligible. Nothing could possibly go wrong with this plan!

Paging John Wyndham… would John Wyndham please report to the briefing rooms…