Post-postal: is the Iceland volcano the death-knell for physical mail?

Jeff Jarvis suspects that the ongoing and aviation-distressing plume of volcanic ash currently drifting over Europe may accelerate the demise of good old-fashioned physical mail networks:

Right now, it is impossible to get a document to or around Europe with speed. People can’t fly. Mail can’t fly. Even when the air clears, there’ll be diminished faith in the ability of the post office — not to mention FedEx, DHL, and UPS — to make speedy delivery of documents. Any company or agency with an ounce of strategic sense is creating a plan now to convert to digital. It is speedier (instant!) and more certain (guaranteed) and cheaper (free) and even earns green points (no dead trees, no fuel, no fumes). What’s not to love?


So what does this do to the post office? In Europe, it’s going to be deadly expensive. The first-class mail that supports postal services around the world will be bound to shrink. Prices will then have to rise, forcing demand to shrink more.

Meanwhile, without air freight — or with the risk of it disappearing for days, weeks, months, even more — more goods will have to be moved by train and truck, raising demand there and thus raising prices of ground transport for the mail.


When first-class mail declines, the horrendous losses at our U.S. postal service will accelerate, forcing decisions that the government — as is its habit — would like to put off for a few years. There will be less first-class profit to subsidize the delivery of media (another nail in the coffin of magazines) and advertising (another reason to jump to digital) and parcels (opening up more opportunities for private competitors).

The delivery industry could be disrupted as profoundly but much more quickly than media. I’d sell stock in FedEx. If I thought the postal service would collapse, I’d buy it in UPS. I’m not sure about Amazon. You might think that Cisco would be a big winner but I’ll bet on Skype and hope it goes public soon. Of course, short every airline. That sound you hear is dominos falling.

Hmmm. Time to start up that peer-to-peer distributed delivery network?

It’s not just a big disruptive factor for the mail industry, either: all of a sudden, Brits are being reminded uncomfortably of just how dependent on air travel they’ve become. Their response? Start comparing the “rescue” plans (mobilise the Royal Navy!) to Dunkirk, of course. How better to cope with staring down the barrel of continuing economic decline than harking back to World War Two’s fading sepia-tinted glories, right?

More seriously, this is a great time for people everywhere to start thinking hard and pressuring their governments (or themselves) to invest in sustainable mass transit infrastructure that can’t be knocked out of kilter by clouds of dust… or shortages of fuel, for that matter (different cause, very similar effect). If you wanted a sketch or case study of what encroaching Peak Oil might look like from an economic, social and political perspective, watching the UK headlines right now is the closest you’re going to get without burning your fingers. Don’t just sell your UPS shares – sell all the ones you have in airlines, too. Reinvesting in transcontinental high-speed rail might be an option, and dirigibles are very Zeitgeisty (if only in fictional worlds)… but the future don’t got a lot of (civilian) contrails in it no more, mister.

I’ve got five bucks and a slightly-broken swivel chair that says John Robb is grinning a huge I-told-you-so grin right now. Does anyone want to open a book on the odds of the UK government bailing out the aviation sector? Because they’ve got their caps in their hands already

6 thoughts on “Post-postal: is the Iceland volcano the death-knell for physical mail?”

  1. One swallow does not make a summer, and one temporary delay due to a one-off eruption does not signify the end of an entire industrial infrastructure. Snowstorms cause far more interference with rail and road than volcanoes ever do to air traffic.

  2. I have to agree with the first poster. There are problems with every form of transportation, including electronic.

    I also have to take issue with the article’s claim that “The first-class mail that supports postal services around the world will be bound to shrink.” Every article I have read about the U.S. Post office cites bulk mail advertising as their main money maker, as first-class mail has already shrunk immensely.

    This article sounds like it has a little bit of hysteria and “cool new topic” screwing with the analysis of the situation.

    Also, John Robb is a smart guy, and I like a lot of his thoughts, but he is a little too evangelical to be 100% believable.

  3. This is a classic example of an American making something out of nothing. What a load of balony! Great Britain and other European countries have a great land network for shipping mail. I’m currently posting parcels to continental Europe from UK using this method, and when the volcano dies down, I’ll start using airmail again because it’s faster.
    Us “Brits” arn’t actually THAT dependant on air travel. We have a tunnel across the channel from England to France, and great shipping and Ferry links to Norway, Sweden, Denmark, the Netherlands and France. How to you think we get our cars over to the continent? You’re coming across as quite ignorant I have to say! No one’s panicking on this side of the atlantic.

  4. This is a classic example of an American making something out of nothing. What a load of balony!

    Only I’m actually British, Miss Paterson… though I’ll confess it’s not a label I identify with very strongly.

    And I don’t recall using the word “panic”, either. My observations of people grousing about not being able to go on or return from their holidays abroad, about the increase in food prices and the delays in mail delivery times, however, suggested that any prolonged period without aviation would be a highly disruptive influence on the British economy, which – lest I remind you – is already in something of a mess.

    I’ll concede all of your mentioned transport links from the UK to the continent, but I’ll raise you this: even with additional extra services and capacity running on all those networks, there are still thousands of people stuck someplace they shouldn’t be, one side of the Channel or the other. Which rather implies a dependence on aviation: if things don’t run properly when you take item [x] out of the equation, then [x] is an important factor in said equation, no?

    Still, bravo on your Dunkirk spirit, eh? 🙂

  5. I am from Norway but living in US, and I’m afraid to agree that the American media are famous for hyping up stories and installing fear in the American people.

  6. Wouldn’t disagree with you there. SW, but I would ask you to list five other nation-states where the media doesn’t do exactly the same thing.

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