The first thing you need to do when writing a blog post, email or web page is to snag your reader’s attention. If they’re skimming through their RSS feeds or searching on Google, you need them to notice your post; if they’re checking their inbox, you need your email to stand out from the crowd; and this is where your title comes in. The title of your article or blog post (or the subject line of your email) should intrigue them and give them a reason to stop doing whatever it is they are doing and read what you’ve written. Ideally, your headline should also communicate a benefit to the reader, letting them know they stand to gain something of value by reading on.
Writing killer headlines is hard work but worth it, as studies show four times as many people will read your headline as will read the rest of your message.
Examples of good headlines include:
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