All posts by Paul Raven

Incoming magnetic storm – activate deflector shield!

Chalk one up for us Brits in the space tech column; boffins at the Rutherford Appleton Labs have developed a ‘mini-magnetosphere’ that could well protect astronauts in spacecraft from harmful solar radiation:

… their prototype offers almost total protection against high energy solar particles. By mimicking the natural protective environment of the Earth, the researchers have scaled the protective magnetic bubble down into an energy efficient, yet powerful deflector shield. This astounding achievement is a big step toward protecting sensitive electronics and the delicate human body against the radioactive effects of manned missions between the planets.

The best bit?

… they have devised a system no bigger than a large desk that uses the same energy as an electric kettle.

All of a sudden, space seems a lot more open to colonisation, and a pulp sf trope edges close to being a mundane sf reality. w00t! [via Paul McAuley]

BOOK REVIEW: The Coming Convergence by Stanley Schmidt

The Coming Convergence - Stanley SchmidtThe Coming Convergence by Stanley Schmidt, PhD

Prometheus Books, April 2008; 275pp; $27.95 RRP – ISBN13: 9781591026136

The Coming Convergence nestles at the better (i.e. not too sensational) end of the pop-science niche, and could easily be strap-lined as “a beginner’s guide to the singularity”. Schmidt’s degree in physics means he’s no stranger to the scientific method, but his twenty-five years as editor of Analog Science Fiction Magazine suggests he should have a pretty decent grasp of how to make science into a story that’s engaging to read. I don’t doubt he has; what I do doubt, with hindsight, is my suitability as a reviewer for this book. Continue reading BOOK REVIEW: The Coming Convergence by Stanley Schmidt

What the US election tells us about how marketing is changing

smashed televisionGiven that the bulk of Futurismic‘s readers are US-based, I doubt we’re going to get much sense out of you for a few days while the smoke clears… and if you’ve come here looking for a respite from the election topicality, please accept my apologies and this uber-cute box of puppies. [No, for real, live webcam feed! Via MeFi, of course.]

But for the rest of us (and those of you tuning in regardless) here’s a topical (and pretty much non-partisan) note from the master marketer, Seth Godin, who notes that this year’s presidential election has turned a lot of old marketing truisms on their head. F’rexample:

TV is over. If people are interested, they’ll watch. On their time (or their boss’s time). They’ll watch online, and spread the idea. You can’t email a TV commercial to a friend, but you can definitely spread a YouTube video. The cycle of ads got shorter and shorter, and the most important ads were made for the web, not for TV. Your challenge isn’t to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we’ll choose to watch it and choose to share it.

Zing! Of course, most of us know that already, but hey – it’s nice to feel ahead of the curve sometimes, ain’t it? 🙂 [image by Scott89]

NEW FICTION: RESURFACING BILLY by Douglas Lain

This month’s Futurismic story is a sober yet striking piece of work; Douglas Lain has constructed a moody and multilayered metaphor that compares our approach to waste management with our approach to our own minds… and the minds of our children.

Charged with subtle emotion, “Resurfacing Billy” will provide you with plenty of food for thought, and greatly rewards a close re-reading. Enjoy!

Resurfacing Billy

by Douglas Lain

About half way through my thirty-fifth year, some problems came up. My young son was unbalanced and maladjusted to school, my wife’s bohemian tendencies made her myopic and unable to respond to the situation, and the garbage buried under the wicker weave surface of our neighborhood leaked through. Toxic sludge oozed up in the parking lot of our local Food Co-Op, on the bike trail, and in our own backyard.

I didn’t know what to do about my wife and son, but my solution for the leakages in the Hawthorne neighborhood was the gumball. The design was colorful, nostalgic, and tactile. I felt confident that resurfacing the district with red, green, and yellow globes designed both to stick into a coherent and easily traversable surface and to separate into individual objects that pedestrians could manipulate, would work. I would win another ASLA prize. Organic and absorbent, they were designed to neutralize and sanitize leakages that occurred where the tarp lost integrity; the gumballs would change colors when exposed to toxins, serve as a warning system as well as a surface. Continue reading NEW FICTION: RESURFACING BILLY by Douglas Lain