What do Snoop Dogg and organic blueberries have in common?

They’re both meatspace brands who’ve seen substantial success from crossmarketing themselves with digital equivalents in virtual spaces and MMOs. If the trend of material minimalism continues (which doesn’t seem utterly infeasible, given the continued rocky uncertainties of the world’s economies), the digital sphere may become the last bastion for affordable and aspirational conspicuous consumption*… and a real moneyspinner for the more established virtual worlds.

And those worlds are already a moneyspinner: Blizzard recently got a US$88million judgement against someone who was running their own (unlicensed) WoW server/world, charging users for access and virtual goods. That’s not pocket change, at least not in this household.

[ * Although, based on my experiences in Second Life, you’d be best not to expect virtual bling and brands to be any more tasteful than their meatspace equivalents. 0_o ]

It’s a shame about Ray: Kurzweil not the only star in the Singularitarian firmament

George Dvorsky continues to take advantage of the recent famous-on-the-internet profile of the Kurzweil/Myers beef to bring lesser-discussed aspects of Singularitarianism to the fore… and as someone with an active interest in the movement (not to mention as a science fiction reader), I think that’s a worthwhile thing to do. Like I’ve said before, as way-out as it may still seem to a lot of people, the Singularity is an important concept in our wired world, even if viewed only with the utmost cynicism as a form of eschatological philosophy or techno-cult (which I think is to sell it more than a little short).

So here’s Dvorsky’s non-comprehensive list of notable Singularitarian thinkerswhich includes one well-known sf writer, Vernor Vinge, and one person (that I know of, at least) who has been tuckerized as a posthuman ‘species’ in science fiction literature: Hans Moravec, who gave his name to the moravecs of Dan Simmons’ Ilium, an excellent (if challenging and very hefty) novel.

Dvorsky invites suggestions of other thinkers worthy of attention in the fields of Singularity thinking and artificial intelligence, and I’ll extend the same invitation – feel free to include critics and naysayers, provided they tackle the issues with rigour.

And while we’re on the subject, you may or may not already know that PZ Myers has been called in for some serious heart surgery. Just in case it wasn’t already plain: despite not necessarily agreeing with him on matters recently discussed (and sniping at the tone taken), I bear the man no malice, and wish him a speedy recovery. Best of luck, Professor Myers.

China Miéville on challenging the reader

We break briefly from the predominantly near-future science fiction remit of this website in order to bring to your attention an author who I think all lovers of great fiction should discover, if they haven’t already. Wired has a podcast chat with the incomparable (and coolly charming) China Miéville; not only does he write brilliant books that subvert and mash together two or three (or maybe more) subgenres at a time, but his mind is sharper and shinier than a samurai sword*. Go listen to him talk. You may not agree with everything he says, but I defy you to not have your brain stretched.

I rather suspect there are a few Miéville devotees already among the audience here – I like to think our devotion is primarily to great writing rather than partisan notions of genre adherence (though I may be wrong). So, which Miéville would you most heartily recommend? (Or, conversely, which one didn’t you like, and why?)

My personal favourite would be The Scar, but the recently released Kraken is probably the best entry text to the Mieville oeuvre.

They’re printed out of meat

First came the 3D printer… then came the CandyFab. But the collision of food and fabrication technology continues apace, as Fab@Home devotees start using scallops and turkey “reduced to an extrudable form” (shudder) to print user-designed meat-shapes.

OK, so it’s much cheaper and easier (not to mention commonplace) to just mould reclaimed meats into shapes, and more sophisticated work is being done in the medical sphere toward ‘printing’ new organs (or just growing them [via SentientDevelopments]), but I just couldn’t resist the headline.

And one thing’s for certain: when some smart so-and-so does the first 3D printout of John Scalzi’s head made from bacon, the internet will explode.

SRSLY.

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