Tag Archives: ECAWBH

Billboard hacking hits Moscow

Back in the final gasps of last year, I mentioned that I fully expected to see the new breed of digital billboards become a target for hackers and adbusters, much as they are in Lauren Beukes’ gritty Cape Town post-cyberpunk novel Moxyland.

However, I didn’t expect to see it quite so soon as this; the Independent reports briefly on a downtown Moscow billboard that was tweaked to display two minutes of hardcore pornography to an audience of late-night commuters. Remember, people: Everything Can and Will Be Hacked.

Fighting back against the advertising overload

behind the billboardsSo, welcome back! Did you have a good holiday? I did… though the season comes with its share of annoyances, and if you’re anything like me you’ll be a happy human if you never see a perfume or aftershave advert again for as long as you live.

But pity the Los Anglelinos for a moment, because at least you can turn off (or away from) the glare of television advertising. Not so with the spreading crop of digital billboards; the LA Times reports on the efforts of local residents to combat the 24-hour lightbath they provide, most of which involve questioning the legality of the permits acquired by the billboard companies [via @Ballardian, who in turn got it from @BLDGBLOG].

Sadly, I suspect the protesting residents will end up looking like King Canute over the long haul. But I also fully expect we will see digital signage become a target for activist hacker types, as speculatively predicted by Lauren Beukes in her recent near-future post-cyberpunk novel Moxyland (which I reviewed for Strange Horizons a little while back, and heartily recommend to readers who enjoy the sort of fiction we publish here at Futurismic). Everything Can And Will be Hacked, after all… and digital advertising media offer all sorts of new and cunning opportunities for a smart adbuster or subcultural counterpropagandist.

Naturally, the billboard companies will push back hard against their opponents (and I’d fully expect legal grey areas to be colonised by both sides of the fight). But there’s one company that makes its money through advertising that doesn’t seem too worried about people trying to prevent ads intruding on them. That company is Google (of course), who’ve cheerily announced that they’re unconcerned about people building ad-block extensions for their Chrome browser… and that they suspect ad-blocking will actually save online advertising as a business model by a sort of Darwinian selection process [via SlashDot]. Says Google engineering director Linus Upson:

“It’s unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising needs to get less annoying.

“There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won’t want to block ads. People will find them actually useful.

“I think there will be a nice equilibrium. If people get too aggressive with ads, then ad blockers will become more popular and companies will get less aggressive with ads. The market will sort itself.”

An unfashionable faith in market forces, there, but I rather suspect it’ll be vindicated in the long run. And hey, let’s be positive – maybe the arrival of ubiquitous augmented reality will spell the end of ugly billboards, digital or otherwise. Who’s gonna build them once it’s easy to ensure you never see them? [image by Omar Omar]

Head-mounted augmented reality computers: the budget hack versus the bespoke device

One of the more interesting things about the hardware hacking scene is comparing the results of different methodologies. Some folk prefer to develop gadgets that are as close to production-grade products as possible, while others are more focussed on the low-budget proof-of-concept kludge… and this week has seen examples of both approaches as applied to augmented reality visor-computers.

First up, the craftsman approach. Pascal Brisset was frustrated with wearable computer cooncepts that relied on some sort of back- or belt-mounted processor unit to drive the headset, so he decided to build the whole system onto an off-the-shelf visor VDU [via Hack A Day]. As you can see, the results are pretty compact:

Pascal Brisset's wxhmd wearable computer

It runs on Linux, too, but that probably went without saying. Of course, it’s just a proof-of-concept rather than something that Brisset could start building for consumers. As he states in his documentation disclaimers:

The systems draws 1 A with no power optimizations. This is acceptable since nobody would want to spend more than a few minutes with two pulsed microwave RF transmitters, an overheating lithium battery and eye-straining optics strapped to their forehead anyway.

Quite.

Meanwhile, down at the other end of the brain-farm, Andrew Lim built himself a backyard VR helmet using nothing more than an HTC Magic handset and a few dollars worth of other gubbins [also via Hack A Day]. It’s quite obviously a much more lo-fi affair than Brisset’s contraption:

It does have a certain goofy charm, doesn’t it? But again, hardly the sort of thing you’d try selling for any practical purpose whatsoever – the point being proven here is that augmented reality (and other similar emerging technologies) are not necessarily the exclusive domain of big corporations or slick new start-ups; where there’s a will (and some ingenuity), there’s a way. Or, as I often end up saying here, Everything Can (And Will) Be Hacked.

Personally, I find that reassuring, because the battle for direct access to our retinas is just starting to heat up. The big tech corporations can see there’s money to be made with wearable tech in the very near future, and they’re preparing to roll out the hardware as soon as next year (if press releases are to be trusted, which they quite possibly aren’t)… and as Jan Chipchase pointed out, the way they’ll make the stuff affordable to you is by co-opting with companies who’re desperate for the direct pipeline to your brainmeat that said hardware will provide. They need to ride that augmented reality hype curve, after all – at least until it reaches the trough of disillusionment.

How to download whole books from Google

Just in case it isn’t obvious: the following is not an incitement to (or endorsement of) copyright infringement; I have decided to publish this link because I know a number of readers here are interested in the legal and commercial future of books in a digital age (as am I), and because the Author’s Guild settlement is a current topic on which it has bearing… and because few things give me more satisfaction than pointing out that Everything Can And Will Be Hacked.

To reiterate: this link is for information purposes only, folks.

How to download full books from Google Books and save them as PDF files

RFID wardrivers can ping your passport

Just in case you’ve not clocked this already, it’s time to break out the tinfoil: using equipment sourced from eBay, a bunch of hacker types have built a proof-of-concept system that can be used to scan the unique RFID number from the biometric passports of pedestrians… as they drive past them.

Come on kids, repeat after me: everything can – and will – be hacked. [story via grinding.be, among others]