Welcome To The BitTorrent Channel

The DRM/copyright-and-content wars are starting to move to the ‘widely-distributed debate’ stage; an prime indication of this is the fact that a marketing boffin like Steve Rubel is discussing the potential of BitTorrent to act as a legitimate content distribution channel. His argument is that the BT model would fit ‘branded entertainment’ like a glove; one thing’s for sure, the status quo is leaking like a sieve, whatever Hollywood and the music industry claim. You can’t fight the future…Rubel even openly crowd-sourced some of the ideas in this piece.