Welcome To The BitTorrent Channel

The DRM/copyright-and-content wars are starting to move to the ‘widely-distributed debate’ stage; an prime indication of this is the fact that a marketing boffin like Steve Rubel is discussing the potential of BitTorrent to act as a legitimate content distribution channel. His argument is that the BT model would fit ‘branded entertainment’ like a glove; one thing’s for sure, the status quo is leaking like a sieve, whatever Hollywood and the music industry claim. You can’t fight the future…Rubel even openly crowd-sourced some of the ideas in this piece.

The Coming Storm Of Wireless Carriers

Considering the power of brand in today’s economy, it’s no surprise that Wired predicts the next product to become nothing but brand is cellular service. MVNOs buy airtime wholesale from staid brands like Sprint or Verizon and resell it to consumers looking for a company that appeals to their lifestyle. Given the abysmal customer service and infuriating marketing practices of most big carriers, I’d jump to an MVNO in a minute if they just focused on treating their customers right.