It’s probably fair to describe building a space elevator as a long-term business plan. The Liftport Group aren’t letting the grass grow under their feet en route, though – they’re branching out into providing wifi internet relays suspended from weather balloons. The idea is to use them to serve remote rural communities, or regions devastated by disasters. That should keep the cashflow looking good while they work on the main project.
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It should be kept in mind that using applicable parts of the total system to fund the main effort has been the general plan since inception.
Thanks for noticing!