Announcing … The ‘Social Media Press Release’

We’re all about the future here – there’s a clue in the name, right? So, I present you with what allegedly may become the future of PR and marketing, web2.0 style, in the form of Edelman PR’s prototype iteration of the ‘social media press release’. OK, so it has all the tagging/comments/feeds functionality that the modern multimedia landscape requires, but I remain to be convinced that this is anything more than just PR with widgets.