The survival struggle of the genre pulp mags

Just in case you missed this everywhere else it’s been posted, Simon “Bloggasm” Owens has an article at MediaShift about the declining fortunes of the science fiction pulps. He interviews Sheila Williams, Gordon Van Gelder and The Scalzi, and poses the question “what do the pulps need to do to survive the internet age?”

To which the standard answer seems to be “I’m not really sure.” Bruce Sterling, however, would likely have spoken more bluntly: