Category Archives: Blog

Digg’s Fatal Flaw – Its Users

Digg this, Digg that – crowdsourcing is the ultimate way to unearth what’s newsworthy. Or at least it would be – if its user-base actually did some real ‘digging’ and checked the facts behind a story (or at least the comments string beneath the post) before giving it the thumbs up. Coincidentally, Hal Finney has some thoughts on the ‘wisdom of crowds’ concept – it looks like the Digg hive-mind experienced an ‘information cascade’.

Announcing … The ‘Social Media Press Release’

We’re all about the future here – there’s a clue in the name, right? So, I present you with what allegedly may become the future of PR and marketing, web2.0 style, in the form of Edelman PR’s prototype iteration of the ‘social media press release’. OK, so it has all the tagging/comments/feeds functionality that the modern multimedia landscape requires, but I remain to be convinced that this is anything more than just PR with widgets.