We’ve had years of foot-dragging and protests that ‘no-one wants to read from a screen, anyway‘, but all of a sudden (thanks partly to a Zeitgeist gizmo and an economic slump, perhaps), publishers are looking afresh at the ebook. [image by henribergius]
I mentioned Pan Macmillan’s new iPhone offer the other week, but it looks as if they’re not the only publishing house realising that, actually, people will pay for accessibility and convenience after all. Who knew?
Hey, you – yeah, you with the iPhone. Wanna do something more interesting than pretend to check your mail while you’re on the bus? Genre publishers Pan Macmillan obviously think you do, and have taken the remarkably forward-looking choice of