The best author interviews are surely the ones where the interviewer asks the sort of questions that you yourself would have picked, had the opportunity arisen. Granted, the list of questions I’d like to ask of William Gibson is long enough that I could keep the poor guy occupied with them until the heat death of the universe, but Aileen Gallagher of NY Mag‘s The Vulture column has whittled a few of them away on my behalf [via MetaFilter]. Here he is, rethinking terrorism:

You also wrote in Zero History that terrorism is “almost exclusively about branding but only slightly less so about the psychology of lotteries.” How so?

If you’re a terrorist (or a national hero, depending on who’s looking at you), there are relatively few of you and relatively a lot of the big guys you’re up against. Terrorism is about branding because a brand is most of what you have as a terrorist. Terrorists have virtually no resources. I don’t even like using the word terrorism. It’s not an accurate descriptor of what’s going on.

What do you think is going on?

Asymmetric warfare, when you’ve got a little guy and a big guy. [There are] a lot of strategies that the little guy uses to go after the big guy, and a lot of them are branding strategies. The little guy needs a brand because that’s basically all he’s got. He’s got very little manpower, very little money compared to the big guy. The big guy’s got a ton of manpower and a ton of money. So this small coterie of plotters decides to go after a nation-state. If they don’t have a strong brand, nothing’s going to happen. From the first atrocity on, the little guy is building his brand. And that’s why somebody phones in after every bomb and says, “It was us, the Situationist Liberation Army. We blew up that mall.” That’s branding. By the same token, you get these other, surreal moments where they call up and say, “We didn’t do that one.” That’s branding. That’s all it is. A terrorist without a brand is like a fish without a bicycle. It’s just not going anywhere.

And a vindication of Twitter:

I’ve taken to Twitter like a duck to water. Its simplicity allows the user to customize the experience with relatively little input from the Twitter entity itself. I hope they keep it simple. It works because it’s simple. I was never interested in Facebook or MySpace because the environment seemed too top-down mediated. They feel like malls to me. But Twitter actually feels like the street. You can bump into anybody on Twitter.

[…]

Twitter’s huge. There’s a whole culture of people on Twitter who do nothing but handicap racehorses. I’ll never go there. One commonality about people I follow is that they’re all doing what I’m doing: They’re all using it as novelty aggregation and out of that grows some sense of being part of a community. It’s a strange thing. There are countless millions of communities on Twitter. They occupy the same virtual space but they never see each other. They never interact. Really, the Twitter I’m always raving about is my Twitter.

Lots more good nuggets in there; go read.