Nostalgia ain’t what it used to be.  Originally coined in 1688 by a medical student investigating the tendency of Swiss mercenaries to become homesick to the point of physical incapacity, nostalgia soon changed from being a curable physical ailment to being an unassuageable psychological condition, a sickness of the soul.

This shift was the result of nostalgia being partly decoupled from the concept of homesickness.  Homesickness can be cured by allowing the sufferer to return home, but nostalgia came to signify a longing not for a particular place but for a by-gone age forever out of reach… short of someone inventing time travel.  However, despite becoming de-pathologised, nostalgia never quite managed to shed the negative connotations of its medical origins and the late 20th Century’s decision to turn nostalgia from a condition into a marketing strategy did little for its respectability in certain circles. Continue reading Digital: A Love Story; Nostalgia, Irony and Cyberpunk →